No one, as yet, has been able to define exactly what Twitter is. It’s a platform, it’s a news tool, it’s a social network, it’s a... well, it’s a lot of things to a lot of people, which is precisely its appeal.
The ecosystem built around Twitter is, arguably, its best feature. Because the platform is so flexible, it can be exactly what you need it to be... and some people need a more fixed, less transient resting place for their tweets.
The best way to think of Twylah is as a brand page for your Twitter stream. In its simplest form, that’s exactly what it is. Twylah has a few pleasantly surprising tricks up its sleeve, though.
After you sign up, Twylah will do its best to find out what topics you care about by examining your tweets. When your profile page is ready, it will collect your tweets and categorize them by subject. The end result is a profile that’s remarkably accurate in presenting the world with the things you care about.
Your topics are accessible by simply scrolling down, or using the quick links at the top of the page. Viewing an individual topic takes you to a more comprehensive list of tweets.
Clicking on the “manage topics” button in the top toolbar lets you fine-tune your own topics, hiding those that you’d rather not be present, and pinning your top three to the top of your profile page.
Twylah’s toolbar also gives you the option to “power tweet,” which involves tweeting from directly within Twylah via its integration with Buffer (which we profiled before).
The power tweet is also available in bookmarklet form via the resources page, which gives power users a few compelling tools to take your Twitter brand to a new level of professionalism. Widgets and badges are available to place directly on your site, giving your visitors direct access to your Twylah page by visualizing your trending topics (the things you’ve been tweeting about). The most compelling feature, though, is the ability to host your page on your own domain. Once it’s set up, you can direct viewers to tweets.YourDomain.com to see your Twylah page, which can, judging by the examples given, be customized to reflect your site’s visual properties.
Overall, Twylah looks like a needed evolution in the Twittersphere, giving you an unprecedented amount of control of how your tweets are presented to the world. There seems to be no invite mechanism built-in for existing users- at least not yet- so if you’d like to give it a try, head over to the home page.
Twylah | @twylah