Focus@will is Not Just Another Productivity Enhancer

Not long ago, Will Henshall and John Vitale began to wonder why we use headphones when we read. They began to explore, and discovered that we rarely do so for entertainment: we employ background music while reading to aid in the reading process itself.

Whether you’re reading, studying, programming, writing, or doing anything, really, noise affects our productivity in profound ways.

Henshall and Vitale decided to use this knowledge to create a music app specifically engineered to enhance our focus while working.

The result is focus@will, which uses the complex interaction between our brains and background music to maximize productivity.

The service couldn’t be simpler to use. Head to the site, choose a type of music from the drop-down menu (classical/ ambient/ cinematic/ jazz/ acoustical/ alpha chill/ up tempo/ focus spa), then get to work. There are deliberately few options, as focus@will aims to be a ‘set-it-and-forget-it’ slice of your workflow.

The resulting music adapts itself to what we know about the ebb and flow of neural processes as we work.

As far as how well it will work, only time will tell, but they’ve certainly got a lot of science on their side. As Dulcetta puts it:

Here’s how it works. Most people can only concentrate for a maximum of about >100 continuous minutes before needing to take a quick break to stretch, move >about, maybe get a drink of water and so on before they resume for another >session. The system assists during a typical productivity cycle by gently getting you into >the concentration flow and then keeping you there. It works in the background >by subtly soothing the part of your brain, the limbic system, that is always on the >look out for danger, food, sex or shiny things.

You can read more about the science behind focus@will on their [about](] page. The app is in closed beta, for now, so head on over to sign up.


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