Update: Twitter has announced a new feature that duplicates the functionality of @MagicRecs directly. In fact, according to the blog post announcing the feature, the Twitter team itself was behind @MagicRecs._
You should be following @MagicRecs. It has fundamentally improved Twitter for me.— Chris Sacca (@sacca) September 5, 2013
Since the inception of Twitter, people have been trying to devise ways to find interesting people on the microblogging service. Twitter is, after all, only as good as the people you interact with. That's precisely why, historically, people new to the service don't "get it." If you start out with an empty timeline, or, worse, a timeline full of banalities and pictures of half-eaten lunches, Twitter can be a drab and discouraging place.
If, however, you find interesting people — people who share your interests, offer insightful commentary, or just plain entertain you — then it can be a fascinating place.
To date, the services aimed at helping you find people to follow, including Twitter's own "people to follow" tool, have fallen short. That begs the question: what is the right way to solve this problem?
Ideally, such a service would 1) find interesting people, 2) add a bit of serendipity, and 3) get out of your way.
Someone just built a service that meets those requirements in the form of a Twitter bot.
@MagicRecs does one thing: it monitors people you follow, and, when it finds an account that many of those people begin following, it DMs you to tell you about it.
The result is a recommendation platform that just feels right. You don't need to go directly to a site, or download an app, to use the service; it's built in to Twitter itself. All you have to do is follow @magicrecs to begin using it. It's as if all the people you follow got together to say "this person is worthy of your time." Thankfully, it doesn't happen all that often. The service would be significantly less useful (or just plain annoying) if it was sending you multiple messages per day. In the time I've used it, though, I've only received two recommendations.
As Chris Sacca said, Magic Recs does indeed improve Twitter on a fundamental level- and all you have to do to use it is press the follow button.
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